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Wine Marketing and Sales: Success Stories for a Saturated Market

Paul Wagner, Janeen Olsen, Ph.D., and Liz Thach, Ph.D.
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Long overdue, this comprehensive text provides an in-depth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa’s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. 323 pages. Fall 2006.

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