Merchant Spotlight: The Little Shoe Boutique

Q: What inspired you to launch a boutique specifically for childrens shoes?

Michelle Passalacqua: As a mother of two amazing children, I have always had a passion for childrens shoes. For years I have searched for good quality shoes for my children and found that there just isn't anything out there, at least with a good selection for boys and girls. Having a passion for Italian shoes myself, because of the comfort, workmanship, and of course the fashion, I wondered why it was so difficult to find these for my children. One summer I went back to Italy for vacation with my entire family and there is where I discovered what I have been searching for. All of the children wore the most adorable shoes that were made with the finest materials, excellent durability and with the comfort that active growing children need through all of their different stages of growth. I couldnt bring enough home for my children, which inspired me to bring many home and share them with all of you by launching The Little Shoe Boutique.

Q: What age range will the shoes your store carries typically fit?

Michelle: Our collection of children shoes range in sizes from newborn through their teen years.

Q: Why is shoe support necessary for smaller children and toddlers? How do your products achieve this?

Michelle: All kids need shoes that provide a good arch and heel support to help absorb shock and reduce stress to their joints while walking, jumping or just being a kid!

Our brands provide the necessary support to promote healthy feet at every stage of their foot development. As an infant, our Primigi brand provides a soft cushioning to protect the babys Achilles heel when he is crawling. The Primigi First Walkers line features special rear and ankle support to reinforce the heel and ensure a correct posture. All of our brands are made with the softest leathers, insoles that are anti-mycotic and antibacterial, and provide physiological arch support for all stages of their growing feet.

Q: How can parents ensure they are selecting the appropriate shoes for their childrens needs?

Michelle: European standards for childrens shoes consist of soft, excellent quality leathers, which are flexible, breathable, and will help support your childrens growing feet throughout all their stages from infant to teens. By shopping at The Little Shoe Boutique, parents can be assured that the shoes they are selecting will promote healthy growing feet. By calling our toll-free number our staff can assist in selecting the appropriate shoe to fit every childs needs.

Q: How does Little Shoe Boutique keep up with current fashion trends for children? In what ways do these trends affect business?

Michelle: There are many types of wax including 'no-mess wax' where the wax is applied and can then be peeled off without any use of wax strips. There are also roll on waxes where the wax itself is contained and can only be dispensed in a non-messy manner.

Q: Some people have a difficult time keeping their nails strong and healthy what are some products that help rejuvenate unhealthy nails?

Michelle: At The Little Shoe Boutique, we carry European manufactures which are known to develop a great quality shoe with the latest fashion trends. Keeping up with the latest trends of the big cities is crucial when having an on-line presence. We strive to provide our customers with the latest fashion with our brands.

Q: What about Italian-made childrens shoes makes them so unique and so high-quality?

Michelle: Italian made childrens shoes consist of the softest leathers, made with the flexibility and support that children need, along with the breathability to ensure healthy, growing feet. Among the excellent workmanship, their shoes are of the latest fashion trends.

Q: How have Facebook and Twitter changed the way you interact with your customers?

Michelle: Facebook and Twitter has made a tremendous impact on how we interact with our customers. We utilize Facebook and Twitter to keep our customers informed of The Little Shoe Boutiques latest news. Whether it is a sale, new arrival, or customer advice, Facebook and Twitter are excellent means of keeping our customers informed.

Q: Are you hoping to add any other brands or styles of childrens shoes to your store in the future?

Michelle: We are always looking to add new brands to our collection. We take this process seriously as we want to ensure that any new brands added to our website have the durability, comfort, support, and fashion that we continue to stand by.

Q: What else would you like to share with us about your store?

Michelle: As a courtesy to our customers, we provide Free Shipping with all orders in the US. Here at The Little Shoe Boutique, we follow all orders through to their delivery destination to ensure the highest levels of our customer satisfaction. Due to high demand, we are pleased to announce that we now ship to Canada!